Don’t be a link Scrooge! Linking to other blogs can benefit you more than you think

I remember when I was starting out in SEO (back in the days that link exchanges were still a great way to build links) and on the suggestion that we include a links page on our site to host the reciprocal links, my boss replied, “I don’t want to link to other sites - I [...]

Blogging your Way to the Top of the Search Engines

Content is king.  I’m sure you have heard this concept, it is plastered all over webmaster boards.  The reason why content has been, is and will be king when it comes to search engine optimization is that people are attracted to it, they type specific keywords on the search engines in order to find information [...]

Insight into the SEO industry

I wrote an article yesterday partly about my experience working with Bigmouthmedia who are a large UK based SEO agency.  It’s not entirely relevant to blogging as such, but some of the subsequent comments from other ex-employees and details of the hostile takeover make an interesting read.
Full post is here:  BigMouthMedia - all talk or [...]

My take on in-house link building

Not a full post here, but I thought I’d point out an article I wrote on my SEO blog which has sparked a few comments - feel free to pop along and chip in.
Scott
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Tip to get rid of Supplemental Pages in Google

I’m helping market a friend’s blog, and when I took the project on over 90% of the blog posts were showing in Google as supplemental pages. This was frustrating for him because as quick as he was writing the posts, Google were indexing them, and moving them into the supplemental index.
The solution for this Wordpress [...]

Argh! I want keywords that attract Visitors

Search engine optimisation can be frustrating if you’ve spent four weeks optimising your blog for search terms which drive very little traffic from search engines.
My advice would be to use a few keyword tools like Keyword Discovery and Google to find which keywords are more popular with searchers.
To test these keywords out you could sign [...]

Search Engine Optimisation - Part 2

Without traffic you earn no income from the likes of Google Adsense, and without a good Google Page Rank, people don’t want to pay you for advertising on your blog. So, the best solution is to continue to write unique content and hopefully people will link to you.
This certainly works for my travel blog, but [...]

Search engine optimisation for Bloggers - Part 1

Let’s start with the basics, and then move on to the more complicated aspects, later on.
Today, I wanted to just give a quick overview of what you should think about changing to improve your rankings in the search engines, as I mentioned this will be basic for some, and completely new to others.
Blog post titles
Think [...]

My First Search Engine Optimisation Experience

For the past five years, I’ve worked on improving my knowledge of ‘search engine optimisation’ and I remember in 2002, visiting various forums and thinking what the hell are these people talking about.
I instantly thought that getting my website high in the search engines wasn’t going to be something that I can do, and I [...]

Advice on finding Link Love

The likes of Google want to see that you are adding fresh, unique content, and visitors to your website will only link to you if your content is useful for their visitors.
I’ve found it difficult to get people to link to my main business because it’s offering a service, and doesn’t really offer the visitor [...]

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