Don’t be a link Scrooge! Linking to other blogs can benefit you more than you think

I remember when I was starting out in SEO (back in the days that link exchanges were still a great way to build links) and on the suggestion that we include a links page on our site to host the reciprocal links, my boss replied, “I don’t want to link to other sites - I [...]

How to use Wordpress as a membership directory

Here’s a great post from WPDesigner on using WP as a membership directory.  It’s a fairly easy step by step guide to the process, which also outlines the plugins you need to use.
Just thought I’d drop that one here seeing I hadn’t posted in a while. :)  Normal service resumed soon!
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Blogging your Way to the Top of the Search Engines

Content is king.  I’m sure you have heard this concept, it is plastered all over webmaster boards.  The reason why content has been, is and will be king when it comes to search engine optimization is that people are attracted to it, they type specific keywords on the search engines in order to find information [...]

Deciding whether or not a blog is really what you need

I’ve spent a little time recently thinking about how I can improve on my various blogs and I thought I’d share some of the ideas I came up with based on my own network and checking out some other people’s blogs.  The core issue I was thinking about was whether or not each individual site [...]

Some sales copywriting sins

Just a quick cross post to Fused Nation.  I wrote this post today that focuses on some of the sins made by SEOs writing copy for their agency or consultancy sites, but I think there are some good general points in there for anyone writing sales copy.

Do it write! 9 SEO agency site copywriting sins

Scott
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Roundup of some decent blog related posts over the past few months

I don’t really like summary type posts, but I had intended starting off my takeover of Blogged Out with a decent summary post so here it is.  Basically, a list of other articles, blog posts and discussions that have grabbed my attention over the past few months.
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Hidden Gems for 2007

The latest Adsense incarnation - rounded corners - nice! :)  About time Google got out of the dark ages and realised that angular ad placements are sooooo last decade!
Not exactly groundbreaking, but I do like the change - the whole Adsense-badly-implemented-and-looking-crap thing wasn’t doing it for me.  I think these will help ads [...]

Plan your blog ad space

It seems ridiculous but I have to turn away advertisers from my travel blog, simply because I don’t have enough advertising space, and I don’t want the blog appear to be swamped with ads.
So a lesson I have learnt is plan your advertising space before you choose or design your blog theme, and offer different [...]

The demise of the Wordpress theme Sponsored link?

At last someone agrees with me regarding sponsored themes – before I carry on, just let me say that I don’t mind 1 or 2 links to the designers sites.
I think this is at least what we should offer someone who has given up their time for free, and without these designers, we’d all have [...]

Don’t keep all of your Eggs in one Basket

You will I am sure of heard of this saying before, and it’s a lesson I learnt in 2005, when my business website [not a blog] slumped out of Google for 3 months, due to a penalisation for adding too many pages to my site in a short period of time [I activated Mod Re-write]
For [...]

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