Then ask a question!  The chances are if you have a question rolling about your head, then other people do to, so why not write a blog post discussion the issue?  This has many benefits, some of which we’ll take a look at in this article!

First of all, people tend to search for questions so you can bet that the question you are asking yourself will result in some decent search traffic (either by volume if your page is optimised well enough or by quality – some niche traffic that converts well).  How many times have you Googled a question just to find the top few results answer your query exactly?

The benefits aren’t restricted to big search engines.  When your blog grows in size, people will use your site search more often to see if you have previously covered topics they want to know about.  So having questions answered as blog posts is a great way to serve the needs of these visitors.  It’s like having each FAQ indexed and returned as results in your internal search!

One of the best reasons to do this is that it’s a way to really nail down a specific topic.  A lot of blog posts can be generic articles that rarely touch in more niche areas – the Q&A approach is great because it lets you answer the question in a very concise way and that results in a good user experience!

OK, so my answer to the question, “what if I can think of a blog topic?” isn’t very comprehensive – it’s just a smartass excuse for a blog post really, but I hope it sparks some ideas in your head.  However, if your blog topic is technical in nature, then you can really stamp your authority on the subject by providing solid answers to tricky questions, and those are the kind of posts people link to and bookmark!

And that can’t be all bad can it?