Not a full post here, but I thought I’d point out an article I wrote on my SEO blog which has sparked a few comments – feel free to pop along and chip in.
The basic premise is that I believe link building, particular if performed internally within an organisation (as oppose to being outsourced), is a form of marketing in itself and should be treated as such. If you are going to the effect of contacting websites for links, why not put in that little extra effort and maximise your time?
It would be very easy for your link builder to be in fact a PR person who’s job would be to promote your website to other websites in your niche – to participate in forums, to build relationships with other websites and individuals in your industry and to become an expert representing your company.
Why aren’t you doing that?Tweet