If a company is selling a product or service, one of the most popular pages from potential customers will be the testimonial page. So, what I do when I buy a product or use a service that I am happy with, I send the company a testimonial, and on most occasions, they will post the testimonial with a link through to my site or blog.

You’ve got a free link to your website, which is going to help you in the search engines and it might generate some interest in your business. You’ve also bought a service or product that your happy with, so it’s a win – win situation.