Tweaking your Blog to Increase traffic
As I mentioned in my previous blog entry, I have completed a few small experiments to see how my blogs acted, and how traffic increased or decreased. I have another blog, not the one I mentioned earlier.
Rather than writing blog articles that are 300 words, on this blog I wrote 100 to 110 words per entry, and I had 10 blog entries per page. Very few visitors came to the blog from the search engines, and the blog sits on a four year old domain so it’s not because of the sandbox effect.
I then changed the number of blog entries per page to 25, and waited for Google to re-spider the blog, and within 10 days, I was seeing an 100% increase in traffic, because the content of the additional 15 blog entries were improving ranking in the search engines for specific keyword terms.
So, if you have optimised your blog for the search engines, and have spent tons of time getting links to the blog, but you just can’t increase the number of visitors, then it is worth tweaking with this setting – the downside is that I don’t know if this is possible in all blog software – I am using Wordpress on all of my blogs.
It’s also worth bearing in mind that Google starts to flap if your index page is over 100k so bear that in mind when tweaking your blog.
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Filed under: Blog Promotion Tips on October 2nd, 2006
Thank you, will try it
[...] Darren’s post about Tweaking your Blog to Increase Traffic spurred me to do the same thing, tweak my blog. I had the blog set at 10 entires per page because I liked how clean it is, but after giving it some though, what’s the point? I mean if I really get into someone’s blog I’ll just keep reading and scrolling down. And if I am only interested in a particular category, what difference does it make how many posts are on one page? I’m going to click on the category link anyways. [...]
I think giving more food to the SEs may work for some people. I’d be more worried about diluting the subject matter and keyword density if too many entries of a large variety are on one page. I mean you can get good keyword density for any article, but if you have 10 different subject entries on one page, they’ll dilute one another.
Thanks for the advice, might give it a try!