We just moved past Problogger for “blog promotion tips” on Google! ;) Were 2nd place until now. Not a big deal really (not much traffic to be had for the term) - more of an ego ranking! 
ADDED: And back down to number 2 lol! Damn that Google update - dammit to hell!
Also serves as an excellent example that PageRank / size of site doesn’t really matter when it comes to individual key phrase rankings.
Currently sitting at number 11 for “blog promotion” - that’ll be the next one for us!
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By ScottB, Filed under: Blogged Out on April 2nd, 2008 | No Comments »
I remember when I was starting out in SEO (back in the days that link exchanges were still a great way to build links) and on the suggestion that we include a links page on our site to host the reciprocal links, my boss replied, “I don’t want to link to other sites - I don’t want people to leave our site”…
Even back then, that was nuts. Typical old school business mentality of hording customers and essentially trapping them in the sales process. But these days, linking out generously can be a great way of getting your blog known to other bloggers in your market - that exposure is invaluable.
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By ScottB, Filed under: Blog Promotion Tips, Search Engine Optimisation on March 27th, 2008 | 2 Comments »
Here’s a great post from WPDesigner on using WP as a membership directory. It’s a fairly easy step by step guide to the process, which also outlines the plugins you need to use.
Just thought I’d drop that one here seeing I hadn’t posted in a while. :) Normal service resumed soon!
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By ScottB, Filed under: Wordpress News on March 18th, 2008 | No Comments »
Content is king. I’m sure you have heard this concept, it is plastered all over webmaster boards. The reason why content has been, is and will be king when it comes to search engine optimization is that people are attracted to it, they type specific keywords on the search engines in order to find information relevant to their search. Providing fresh and unique content is a great method to improve your on-page search engine optimization, however people go about it the wrong way.
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By ScottB, Filed under: Blog Promotion Tips, Copywriting, Search Engine Optimisation on March 4th, 2008 | No Comments »
I wrote an article yesterday partly about my experience working with Bigmouthmedia who are a large UK based SEO agency. It’s not entirely relevant to blogging as such, but some of the subsequent comments from other ex-employees and details of the hostile takeover make an interesting read.
Full post is here: BigMouthMedia - all talk or deserved success?
Scott
(Also whatcha think about the new design for Fused Nation?)
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By ScottB, Filed under: Search Engine Optimisation on February 7th, 2008 | No Comments »
I’ve spent a little time recently thinking about how I can improve on my various blogs and I thought I’d share some of the ideas I came up with based on my own network and checking out some other people’s blogs. The core issue I was thinking about was whether or not each individual site should really be a blog and not a news site / forum / whatever.
Feel free to reply with your own ideas or any comments you may have.
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By ScottB, Filed under: Blog Promotion Tips, Blog Software on January 14th, 2008 | 15 Comments »
Just a quick cross post to Fused Nation. I wrote this post today that focuses on some of the sins made by SEOs writing copy for their agency or consultancy sites, but I think there are some good general points in there for anyone writing sales copy.
Scott
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By ScottB, Filed under: Copywriting on January 9th, 2008 | No Comments »
I’m conscious I haven’t been posting nearly as much as intended for which I apologise for - just been insanely busy with setting up some new sites and doing some consultancy work.
I’ll be speaking to an agency this week about hiring someone to write a few blog posts for Blogged Out and some of my other blogs (kinda hard to find decent copywriters these days) which should keep the action going. But on top of that I do want to bring my own “flavour” to the blog as well - I have a few topics I’m working on, but I thought it was worth putting the feelers out and seeing if anyone has anything they’d particularly like me to post about? Answers on a postcard… 
Cheers
Scott
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By ScottB, Filed under: Blogged Out on January 7th, 2008 | No Comments »
Not a full post here, but I thought I’d point out an article I wrote on my SEO blog which has sparked a few comments - feel free to pop along and chip in.
Scott
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By ScottB, Filed under: Search Engine Optimisation on December 6th, 2007 | 3 Comments »
I don’t really like summary type posts, but I had intended starting off my takeover of Blogged Out with a decent summary post so here it is. Basically, a list of other articles, blog posts and discussions that have grabbed my attention over the past few months. Read more »
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By ScottB, Filed under: Blog Promotion Tips on November 30th, 2007 | 2 Comments »
